As PensionBee turned 10 last year and we reached 260k Invested Customers and over £5.5 billion in Assets Under Administration (AUA), our mission to build pension confidence and help everyone enjoy a happy retirement has never been stronger. I was tasked with looking at how we make sure our customers and potential new customers are aware of who we are, the mission we’re on as a business and what makes us different from other pension providers.
Our large-scale brand campaigns started with floating customers on nationwide billboards in 2020, moved on to our Feels So Good wave in 2021 and our Yellow Chair customer campaign in 2022. In September 2022 we launched our largest scale multi-channel brand campaign, ‘Believe in the Bee‘. It looked at what we do and how we do it - bringing multiple pension pots together into one simple online plan so you can look forward to a happy retirement.
These campaigns have contributed to PensionBee becoming a household name, known for our simple consolidation process. So for our next campaign, we wanted to move beyond that. We’ve always been bold marketers at PensionBee, so we partnered with our long-standing creative agency, Builders Arms, to help craft our messaging, looking at the reasons our customers love and trust us so much.
What better time to launch our newest multi-channel campaign than New Year’s Day? From 1 January 2025, customers across the UK started to see 16 different TV ads, with our radio ads to follow from mid-January. Half of our ads feature real customers and showcase their real life testimonials and experiences of being a PensionBee customer as well as the reasons they feel we stand out as a brand. Let’s take a look at some of them:
1. Our experienced money managers and range of curated investment choices
Daniel has been a PensionBee customer since 2019 and loves how he’s able to choose from a range of carefully curated pension plans. With PensionBee, he’s able to invest in a way that aligns with his values, which is why he’s selected one of our sustainable pension options.
Our plans are managed by some of the world’s biggest money managers, who collectively oversee more than £10 trillion in investments, so you can rest assured that your money’s in experienced hands.
2. A simple consolidation process with a personalised approach
Simone has been a happy PensionBee customer since 2022. She loves how PensionBee made it straightforward for her to combine her pensions into one easy-to-manage online plan. With her very own BeeKeeper, a UK-based account manager, assigned to her, Simone had personal support every step of the way, making the process of consolidation smooth and stress-free.
3. A straightforward process for accessing your pension and making withdrawls
Moira joined PensionBee in 2021 and now feels in control of her retirement thanks to her PensionBee pension plan. She’s able to draw down with ease and adjust her withdrawals depending on her needs. Our Drawdown Calculator helps her to plan her pension withdrawals and understand the tax she may pay on them.
Our award-winning app makes accessing your pension straightforward, it’s simple to use and allows you to withdraw with ease from the age of 55 (rising to age 57 from 2028).
4. A simple contribution process and flexibility for self-employed savers
Rotimi has been a PensionBee customer since 2023. Being self-employed, Rotimi loves the flexibility that comes with saving for his retirement with PensionBee. He can pay into his self-employed pension based on his current income, making it super easy to keep up with his retirement savings, no matter how much he earns. As the director of a limited company, he’s also able to make contributions from his business directly into his pension. It’s all about convenience and PensionBee helps him stay on top of his pension without the hassle.
At PensionBee we’re on a mission to build pension confidence and help everyone achieve happy retirement. That’s why we believe when your pension’s in a good place, you’re in a good place.
You can catch our ads on TV, Radio and Online across 2025 or watch our TV ads YouTube channel. If you’d like to share your experience as a PensionBee customer in future advertising or press work, please drop us a line at: press@pensionbee.com
Risk warning
As always with investments, your capital is at risk. The value of your investment can go down as well as up, and you may get back less than you invest. This information should not be regarded as financial advice.
