Our Vision

Creating a future of financial freedom

Our customers can choose from a range of plans to suit their ideal retirement, whether purchasing homes close to their children, travelling around the world or simply living without any financial worries.

Whatever their aspirations, they all need enough income to cover their living expenses in later life. Yet for far too long consumers have struggled to manage their retirement savings. Pensions are often complicated, presenting a significant obstacle for consumers wanting to take control of their money. In addition, many of us have no idea what we have saved, or how our pension is being managed.

Helping our customers achieve good health

Good physical and mental health can have a huge impact on the happiness of later life, and we believe that pensions have a significant role to play in the achievement of both.

Ultimately, we want our customers to be "pension confident". That’s why we’re committed to making pensions simple and engaging, so people save more into their retirement and can enjoy bigger pensions for longer. This, we believe, should have a positive impact on our customers’ mental health.

In addition, we’re conscious of the environmental impact we can have as a leading pension company, and intend to use our influence to build a healthier future - for our customers and the planet. Central to this is our offering of sustainable investment options, in the shape of our Impact plan.

Studies from academics, industry bodies and corporations suggest that sustainable investments can yield greater returns, while investing in oil and tobacco producers can bring more risk. For these companies government action (whether through outright bans or taxes), civil lawsuits and adverse media coverage are all very real threats, and by offering an alternative we intend to enhance our customers' wealth, as well as their physical and mental wellbeing.

Central to building this inclusive product is creating an inclusive company, so we’re committed to achieving workplace diversity. We're an advocate for gender equality, and have already achieved gender parity across our entire workforce, as well as across our executive management team, and at board level.

Research indicates that companies with above average diversity generate higher innovation revenues, and that a more equal proportion of women in management directly leads to improved financial returns, whilst efforts to include, nurture and progress employees from all backgrounds can translate into higher engagement, lower attrition and ultimately a better, more profitable business.